Business Model Generation A Handbook for Visionaries, Game Changers, and Challengers Alexander Osterwalder and Yves Pigneur

Business Model Generation, a contemporary guide to systematic business innovation, provides a template for brainstorming and visualizing the overarching elements that make up a successful, holistic business model.The authors analyze the different ways you can combine these elements to create the most successful business model patterns. In addition, they provide techniques you can use to generate your own innovative business models, as well as strategies you can incorporate to regularly analyze and optimize your existing business models.This guide supplements each key concept and strategy with up-to-date examples and commentary, and we suggest complementary processes to effectively incorporate their concepts into your own business models.