Business, NGOs and the challenge of sustainability

James P. Leape, Director General, WWF International Today's consumer driven culture is ecologically unsustainable; this fact poses a clear challenge to governments who must agree responses to climate change and other issues. But what role can business play? Jim Leape, Director General and Chief Executive of WWF International, explains how companies can help drive a shift to sustainability in their sectors and more broadly, the roles that NGOs can play in catalysing such a shift.