Business of Events Episode 12

In this captivating episode, journey through the intricate web of technology, innovation, and the ever-evolving event industry with our insightful host Marco Giberti. As we plunge into a post-COVID world, learn about the seismic shifts that are challenging traditional event models and how technology is fast becoming the bridge between past practices and future success. With the backdrop of Quest X's transformative journey over the past three and a half years, our host reveals the importance of understanding audience needs, strategic partnerships, and the powerful synergy of live events and tech. Delve deep into this comprehensive masterclass, now approved for continuing education credits through the EIC. Tune in and ready yourself for the new age of event planning and execution.   Episode Highlights: Special guests Deep dive into Quest X's transition pre and post-COVID, and their strategic embrace of technology. The subtle and not-so-subtle signs that the event industry was ripe for tech disruption. The power of data-driven events and continuous audience engagement. A thought-provoking perspective on the "buy, build, or partner" dilemma faced by event companies. The enlightening analogy of events as the original social networks. Real-world insights on the erratic ups and downs of event tech startups during the pandemic. A call to arms for industry leaders: a mix of bravery, pragmatism, and patience as we navigate the "Wild West" phase of event technology.   Tune in to enrich your understanding and navigate the future of the event industry with foresight and skill. See you in the next episode!   Get a free sneak peek into the full masterclass course on Leaderpass.