Business of Events Episode 4

Join us as we dive into the intricacies of launching events and the transformative power of innovation. Joined by Marco Giberi, a seasoned expert with a history at Apple and now a guiding force in the events industry, we uncover the importance of welcoming failure, the art of learning from it, and the dangers of becoming stagnant. As industries shift and paradigms evolve, Marco reminds us of the necessity to approach every project with a fresh mindset, regardless of past experiences. Also, if you're looking to gain continuing education credits through the Events Industry Council (EIC), we have an exciting announcement that ties into our masterclass series. Don't miss out on this enlightening conversation and discover the secrets behind launching successful events in an ever-changing landscape.   Episode Highlights: Special guests Lance Fensterman, Jay Weintraub, and Karina Bauer. The essentiality of being open to failures and the power of learning from them. A personal anecdote from Marco's days post-Apple, emphasizing the difference between real experience and repeated actions. The challenge and reward of innovating and taking risks versus the potential pitfalls of relying on past models in a changing business landscape. Exclusive access to a video masterclass featuring training from Marco Huberty and other industry experts. Opportunity to earn continuing education credits through the Events Industry Council (EIC) by registering for the Business of Events masterclass.   Tune in and equip yourself with the wisdom and strategies essential for tomorrow's events industry.   Get a free sneak peek into the full masterclass course on Leaderpass.