Business strategy after success: The Simple Company’s Tobias Dahlberg

On this episode of Authentically Successful, Carol Schultz is joined by Tobias Dahlberg, the founder and CEO of The Simple Company. As the title displays, his business works with organizations of many sizes to simplify, refocus, and hone their operations. He calls these companies “maxed-out operators” and aims to transform them into “wealthy business owners.”With over 15 years of experience in strategy, consulting, innovation, and branding, Tobias now focuses on mentoring business owners, who he finds pleasure in helping. We learn about his journey to this point. During the episode, Tobias emphasizes the importance of building a business that can work even when the entrepreneur is not fully involved. He clarifies that this does not mean completely stepping away from the business, but rather separating oneself from the day-to-day operations. Throughout the episode, Tobias discusses the importance of simplifying and developing transparent systems in three core areas: attracting leads, sales conversion, and delivering consistent value at a profit. He also shares his experiences in shifting his business model and finding success by standardizing and productizing his offerings. Tune in to hear about the idea of consulting for equity or an upside instead of a flat fee and his "money equation" to analyze the cause and effect of a client’s business. Learn more about Tobias Dahlberg and The Simple Company. You can find more information on all our episodes at Vertical Elevation, and you can find Carol on LinkedIn, Twitter, and YouTube.