Business Title Week

Bestselling author Sally Shields and publishing guru Dr. Kent host a book show like no other. Each week, via pre-recorded pitches, five authors have a mere three minutes each to convince the critics that theirs is the book worth cracking. If they succeed, they capture the coveted Book of the Week title. That means Sally and Dr. Kent not only review the winning work, but post it prominently on the Blurb! website – and invite its author(s) on their show a for a live pitch to thousands of listeners. This week’s winners, in the business category: Judith Sherven and Jim Sniechowski (The Heart of Marketing).