'Busy Isn't Bold': The Banking Branding Problem

from Money Isn't Everything · host Mary Wisniewski & Cornerstone Advisors

Banks and fintech brands are missing opportunities to build real connections largely because of how they communicate.On the show today: Mary chats with Allison Netzer about the second edition of her book, “Think Like a Brand, Not a Bank." They explore what it takes for a brand to pop in a commoditized industry. Hint: jargon, complexity, and “busy” messaging aren’t the answer.Show Notes:Allison's Book: Think Like a Brand, Not a Bank🔗 https://brandthnk.co/book/Subscribe to the Money Isn’t Everything podcast here:🔗 https://www.crnrstone.com/gritty-insights/podcasts/money-isnt-everythingConnect with Mary on LinkedIn: 🔗 https://www.linkedin.com/in/mary-wisniewski-3a7578b/Connect with Allison on LinkedIn:🔗 https://www.linkedin.com/in/allisonnetzer/Send us Fan Mail

Episode metadata supplied by the publisher feed · Published Mar 12, 2026

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'Busy Isn't Bold': The Banking Branding Problem

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