Busy Marketing. Wrong Pipeline.

Are your leads really the problem — or is your ICP too vague? In this episode of The CEO Soapbox Podcast, Neda Farzad breaks down why busy marketing, poor lead quality, and an empty or messy pipeline often come back to one thing: a weak ideal customer profile. If your business is attracting the wrong work, creating friction between marketing, sales, and operations, or growing without healthy margin, this episode is for you. Expect straight talk on ICP, lead quality, pipeline strategy, business growth, marketing strategy, sales alignment, and profitable growth — without the fluff.