But First, Know Thyself with Katie Mleziva

When it comes to building a business, it can be tempting to skip to the tactical work that feels like action, but we really need to make sure we get a few foundational pieces of strategy in place first to get all those tactical decisions optimized and working together as part of an integrated plan so have the ability to be proactive and cohesive vs feeling like things are disjointed.   In this episode, we are taking a step back and doing just that. Sarah is joined by Katie Mleziva, a Food Brand Strategist with over 20 years of experience in Brand & Marketing Strategy working across a range of brands from Fortune 500 companies back in her corporate days, and now choosing to work with smaller food startups and farms as the founder of Real Food Brands.  Katie is the host of the Real Food Brands Marketing Podcast and creator of Brand Strategy Streamlined™ where she’s working to shake up shopping carts and help more people get access to real food by guiding food producers to go from making a great product to building a strong brand.   Katie walks us through her step by step process to develop a brand strategy that is authentic to you and your business and will connect to your audience.   We were also joined by Good Food CFO+ members in this Live recording. You can hear Katie answer their questions, as well as the full length episode, as a +(plus) member inside The Good Food CFO Community. For more information visit thegoodfoodcfo.com/join   Connect with Katie: Website/Podcast: Real Food Brands Instagram: @realfoodbrands  Facebook: Real Food Brands group LinkedIn: Katie Mleziva    Stay Connected! Instagram: @TheGoodFoodCFOYouTube: @thegoodfoodcfo Join us in The Good Food CFO Community    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thegoodfoodcfo.substack.com