But Why, Though? How Toothpaste Changed Your Life

In the early 1900s, most Americans didn’t brush their teeth daily—until Pepsodent changed everything. This narrative dives into how ad pioneer Claude Hopkins used pseudo-science, habit loops, and the power of fear and vanity to convince a nation that brushing twice a day was not only necessary but desirable. The campaign redefined personal hygiene, influenced modern marketing strategies, and left a legacy that lives on in our daily routines.