Butts in Seats & Brains in the Game: The Business w/Tanner Clay

This week, Granite, Ryan, and Patrick are joined by Charleston Battery’s own Tanner Clay—the face, feet, and force behind the business side of the Club. From revenue strategies and TV rights to pro/rel dreams and food truck diplomacy, Tanner gives a candid look at what it takes to keep a USL Championship team thriving.Show NotesGuest: Tanner Clay, Senior Business Dude (not his actual title, but it should be) at Charleston BatteryTopics Covered:Tanner's journey from College of Charleston player to club executiveThe revenue puzzle: tickets, sponsorships, TV deals, and merchHow the Battery hustles with a lean front office teamPromotion & relegation: Could it change everything?TV rights, goals of the week, and the power of national exposureRetention of players, coaches, and staff in the USLWhy your neighborhood food truck matters on match dayHow fans are the best (and most underrated) marketing teamKey Quote:“The smaller the club, the more important it is to be invested in the community… and when fans don’t feel heard, we all know what can happen.”Call to ActionIf you love the Battery, tell a friend. Be the guy (or gal) who takes someone to their first match. Word of mouth is powerful—just ask Tanner.