Buy Back Your Time: From Hustle to Freedom

In this episode of That One Podcast, Mike C-rock sits down with entrepreneur George Rivera, who has generated over $400 million in sales, but discovered that success came at a cost.George shares his journey from building supplement empires in the early days of the internet to nearly burning it all down due to burnout, overwhelm, and missed family moments. After a powerful period of reflection, he made a bold shift: stepping away from the grind to reclaim his time, rebuild his family life, and create a new mission centered on impact.You’ll hear:How George started online at just 17 years oldThe rise (and crash) of his first major businessWhy making more money didn’t solve his problemsThe hidden trap of being “cash-rich but time-poor”His proven framework to scale a business without sacrificing your lifeWhy your kids don’t care about your P&L—and what actually mattersIf you’re an entrepreneur chasing success but feeling stretched thin, this episode will challenge how you define winning—and show you a better way.Connect with Mike: Instagram: @mikeycroc Connect with George: @georgeriver1977