EPISODE · May 11, 2022 · 18 MIN
Buy, eat, repeat: How China’s plant-based start-ups can drive repeat purchases in competitive sector
from Food & Beverage Trailblazers · host William Reed Ltd
A three-pronged marketing approach spanning health, safety and taste is crucial to drive sales in China’s burgeoning plant-based space, both to attract new customers and then retain them for sustained sales growth, according to pioneer of the category.
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Buy, eat, repeat: How China’s plant-based start-ups can drive repeat purchases in competitive sector
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