EPISODE · May 11, 2026 · 11 MIN
Buyer Beware: AI fitness influencers are selling you a false dream
from Life Matters - Separate stories podcast · host Australian Broadcasting Corporation
What is it that motivates you to get to the gym? Is it the toned bodies on screens telling you quick ways to get muscle, or just a general approach to wanting to be healthy?An investigation overseas has monitored the rise of companies using AI influencers to sell programs promising results that experts say are unrealistic. So how does marketing impact the health industry and what role does AI play in convincing us to get fit?
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Buyer Beware: AI fitness influencers are selling you a false dream
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