Buyer Beware: AI fitness influencers are selling you a false dream episode artwork

EPISODE · May 11, 2026 · 11 MIN

Buyer Beware: AI fitness influencers are selling you a false dream

from Life Matters - Separate stories podcast · host Australian Broadcasting Corporation

What is it that motivates you to get to the gym? Is it the toned bodies on screens telling you quick ways to get muscle, or just a general approach to wanting to be healthy?An investigation overseas has monitored the rise of companies using AI influencers to sell programs promising results that experts say are unrealistic. So how does marketing impact the health industry and what role does AI play in convincing us to get fit?

Episode metadata supplied by the publisher feed · Published May 11, 2026

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Buyer Beware: AI fitness influencers are selling you a false dream

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