Buyer‑Led GTM & the New Era of Sales Growth with Santosh Sharan

Discover why traditional funnels are collapsing—and learn how to rebuild them around buyers, not blind automation—in this episode of GTM Vault featuring Santosh Sharan, co‑founder and CEO of Zeer AI. Building on his experience scaling Apollo.io, Retention.com, ZoomInfo—and advising Gong, LeadIQ, Lusha, and ContactOut—Santosh dives deep into the shift from volume‑heavy outbound to high‑trust, buyer‑first engagement. He explains why LinkedIn outperforms cold email, how “agents” are replacing SDRs to pre-qualify leads, and why compounding systems consistently beat short-lived hacks.Listen as Santosh unfolds the strategy behind his 100‑meeting LinkedIn playbook, pinpoints what most AI sales tools get wrong, and outlines how to blend product‑led, sales‑led, and data‑led GTM into a unified, scalable engine. Essential insights for any operator striving to reduce CAC, boost conversion, and ditch broken funnels for good.Sponsored by ZoomInfo—GTM Intelligence that automates outreach, triggers plays, and turns signals into revenue. Learn more at zoominfo.com/gtmvault.