Buyer Personas: An Interview with Jim Kraus, President, Buyer Persona Institute

Buyer Personas have become a standard part of the marketing toolkit for creating customer empathy. But where they can go wrong is failing to reveal why customers make the decisions they do, according to persona design authority Jim Kraus.

Episode metadata supplied by the publisher feed · Published Nov 5, 2024

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Buyer Personas: An Interview with Jim Kraus, President, Buyer Persona Institute

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