EPISODE · Sep 21, 2015 · 38 MIN
Buyer Personas: Insights for Experience Driven Marketing
from This Old New Business with Jeff Korhan
Adele is CEO of the Buyer Persona Institute and author of Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business. She offers a compelling strategy for marketers seeking the confidence to say: “This is what really matters to our buyers. So here’s the plan.”
Embed this episode
NOW PLAYING
Buyer Personas: Insights for Experience Driven Marketing
0:00
38:37
1×
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.
Frequently Asked Questions
How long is this episode of This Old New Business with Jeff Korhan?
This episode is 38 minutes long.
When was this This Old New Business with Jeff Korhan episode published?
This episode was published on September 21, 2015.
Can I download this This Old New Business with Jeff Korhan episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!