Buyers v. Readers And Why They May Be Different People

Are you marketing to the wrong audience?As authors, we often find ourselves inadvertently targeting the wrong demographic, because while the reader may be obvious, they're not always the individuals buying or recommending (or gifting) your book. Join us as we unravel the complexities of audience targeting, uncover common pitfalls and offer practical strategies to ensure you're reaching the right audience for your work. From identifying your true buyers to navigating less obvious markets, we provide actionable insights to help you refine your marketing approach and connect with those who matter most.Send us your feedback!Preorder Think Local Sell Global and claim your free Local Buzz Blueprint, a customized local visibility plan with personalized outreach ideas, pitch angles, and ready-to-use marketing tools built around your book and community! Offer ends July 31.📱 Text Penny & Amy: Send your marketing questions, show feedback, and episode ideas. Text PODCAST to (888) 402-8940 to join and get new episode alerts. Save our number!⭐ Enjoying the show? Please follow the podcast and leave us a review on Apple Podcasts. Your reviews help more authors discover the show.💬 Don't use Apple Podcasts? Email your review to [email protected] and we'll feature it on our website.