EPISODE · Mar 4, 2026 · 5 MIN
Buying a Business - Chapter 4
from MKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance ! · host Mike Knight - MKLINK
In this episode, we explore how MSPs can increase the value of a business after acquiring it. We explain that successful acquisitions typically involve either adding value, reducing costs, or both. This can include improving marketing to attract more customers, enhancing services and customer experience, strengthening leadership and staff performance, and creating operational synergies with existing businesses. At the same time, we look at practical ways to reduce costs, such as removing duplicated roles or systems, renegotiating supplier contracts, outsourcing certain tasks, and using automation or technology to streamline operations. By focusing on both value creation and cost efficiency, MSPs can significantly improve the performance and profitability of an acquired business. Mike Knight MBA FCIM Director, MKLINK Ltd
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What this episode covers
In this episode, we explore how MSPs can increase the value of a business after acquiring it. We explain that successful acquisitions typically involve either adding value, reducing costs, or both. This can include improving marketing to attract more customers, enhancing services and customer experience, strengthening leadership and staff performance, and creating operational synergies with existing businesses. At the same time, we look at practical ways to reduce costs, such as removing dupl...
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Buying a Business - Chapter 4
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