EPISODE · Mar 4, 2026 · 5 MIN
Buying a Business - Chapter 6a
from MKLINK MSP Marketing : The Best Bits of Byte-Sized Brilliance ! · host Mike Knight - MKLINK
In this episode, we explore the qualification stage of acquiring a business, focusing on how MSPs can efficiently filter potential acquisition opportunities. Once leads begin to appear, it’s important to conduct initial phone conversations to understand the seller’s motivations, timeline, and price expectations while building trust and rapport. We discuss the importance of asking open-ended questions, maintaining professionalism, and gathering key preliminary information about the business and its owners. We also touch on the need for confidentiality agreements and highlight the importance of quickly assessing financial fundamentals, such as margins, recurring revenue, assets, and cash flow, to determine whether the business is healthy, fixable, or best avoided. Mike Knight MBA FCIM Director, MKLINK Ltd
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In this episode, we explore the qualification stage of acquiring a business, focusing on how MSPs can efficiently filter potential acquisition opportunities. Once leads begin to appear, it’s important to conduct initial phone conversations to understand the seller’s motivations, timeline, and price expectations while building trust and rapport. We discuss the importance of asking open-ended questions, maintaining professionalism, and gathering key preliminary information about the business an...
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Buying a Business - Chapter 6a
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