Buying a Cold DM Business? Watch This First

In this episode the hosts roast an Instagram mass‑DM SaaS deal pitched on Acquire.com, tearing into its tiny revenue, questionable value proposition, platform‑risk exposure, and why it’s probably not worth buying.Business Listing – https://app.acquire.com/startup/KyPEOStFQyc5IElJIxbZfkbeWnE3/VRURAPXgQl3oGbimEwyP?utm_medium=email&_hsenc=p2ANqtz-9PQ_NffkgAJrVAnAt7GRNQAS61UOlqqm9Pj6fEzkwirlwcj5NUB6UdXSTHBZs7yK96zJUPq16CTLeJSDcOBm3jGYePVg&_hsmi=394180933&utm_content=394180933&utm_source=hs_emailWelcome to Acquisitions Anonymous – the #1 podcast for small business M&A. Every week, we break down businesses for sale and talk about buying, operating, and growing them.💰 Sponsored by:Viso Business Capital — Get the right SBA loan tailored to your acquisition needs with Heather Endresen’s firm. Sign up for a free live Q&A on SBA loans at https://www.visocap.net and click “Zoom Sign Up” in the top-right corner.Go High Level – The all-in-one sales and marketing platform built for agencies and entrepreneurs. Automate, manage, and grow your business at https://www.gohighlevel.comThis week on Acquisitions Anonymous, the hosts open with some light banter about cold weather vibes and injury stories before diving into a deal that might be right up someone’s wheelhouse: an Instagram mass‑DM automation software targeted at agencies and small businesses. With an asking price of $235,000 — roughly 5.9× profit and 4.6× revenue — the tool claims 25% year‑over‑year growth, 80% margins, and the ability to send “unlimited personalized” DMs at scale. Sounds spicy — until the panel starts slicing it apart.Key Highlights:- Instagram DM outreach SaaS asking $235,000, with ~$51K TTM revenue.- Tiny scale: ~100–250 customers, ~$3.5K/mo revenue, ~$2.7K/mo profit.- Competes in a crowded, low‑barrier space with low switching costs.- Major platform risk — could be shut down by Instagram at any time.- Hosts emphasize better strategies: niche positioning or “done‑for‑you” services.Subscribe to  weekly our Newsletter and get curated deals in your inboxAdvertise with us by clicking hereDo you love Acquanon and want to see our smiling faces? Subscribe to our Youtube channel.Do you enjoy our content? Rate our show!Follow us on Twitter @acquanon Learnings about small business acquisitions and operations.For inquiries or suggestions, email us at [email protected]