Buying a London Home at 20% Below Market Value With Pocket Living

Can you really buy a London home for 20% less - with 100% ownership? In this week's episode of Let's Buy a Home, mortgagee adviser Dan Knott is joined by Pocket Living, the developer focused on helping London's middle-earning first-time buyers get onto the property ladder. They build and sell new homes at a 20% discount to market value - without shared ownership, rent, or part-buy/part-rent structures. You own 100%. In this episode we cover: - How the 20% discount actually works. - Who qualifies as a "middle earner." - The biggest challenges first time buyers face. - Leasehold considerations. - The pros and the potential compromises. If you're trying to buy in London and feel priced out, this is a conversation you need to hear. As always, this is about understanding your options properly before making big financial decisions. Mortgage Appointment Book a FREE mortgage appointment with Dan here: https://calendly.com/danknottmortgageadviser/mortgage-appointment-strategy-call Dan Knott Follow Dan on Instagram here: https://www.instagram.com/dandoesmortgages_/ Pocket Living Follow Pocket Living on Instagram here: https://www.instagram.com/pocketliving/ Pocket Living Find out more: https://www.pocketliving.com/ Subscribe for weekly UK property and mortgage insights.