Buying & Selling Flowers with Fresh Cut Flower Wholesalers : Season 1 Episode 4

KeywordsFresh Cut Flower Wholesalers, flower wholesaling, flowersourcing, floristry, flower trends, sustainable flowers, flower growers, flowermarket, flower quality control Summary  In this conversation, Jo Robinson interviews Lissie, the Supply Manager for Fresh Cut Flower Wholesalers, discussing the intricacies of the flower wholesaling industry. Lissie shares insights on sourcing flowers, working with growers, quality control, market trends, and the importance of building relationships within the industry. The discussion also touches on sustainability, customer engagement, and the evolving demands of flower buyers.Lissie emphasizes the significance of understanding pricing structures and the need for growers to communicate effectively with wholesalers to ensure a successful partnership. Takeaways Lissie is a qualified florist with over five years in the industry.Fresh Cut Flowers focuses on a streamlined wholesale approach.The company is passionate about supporting local growers.Quality control is a shared responsibility between growers and wholesalers.Communication with growers is essential for successful sales.Understanding market trends helps in planning crops effectively.Foliage and shrubs are important for flower farmers to consider.Sustainability is a growing concern in the flower industry.Shipping flowers does not always require a cool chain.Building relationships is key to success in the flower market. Titles Blooming Business: Insights from Fresh Cut FlowersThe Art of Flower Wholesaling with Lissie Sound bites "We are passionate about our growers.""You can't keep selling at a loss.""It's all about relationships." Chapters 00:00 Introduction to Fresh Cut Flower Wholesalers00:58 The Journey of Fresh Cut: History and Evolution03:21 Understanding Flower Sourcing and Popular Trends05:22 Selling to Fresh Cut: A Grower's Guide07:50 Quality Control and Grading in Flower Production10:12 Essential Crops for New Growers12:08 Long-Term Planning for Flower Farming14:18 Commercial vs. Garden Flowers: What to Consider17:03 Shipping and Handling of Flowers22:08 Trade Accounts and Wholesale Operations23:01 Sustainability in Packaging24:53 Trends in Flower Demand27:24 Building Relationships with Growers29:43 Pricing and Market Dynamics31:59 Personal Insights and Experiences36:29 Community Engagement and Support Fresh Cut Flower WholesalersAddress: 26B Kerwyn Avenue, East Tamaki,Auckland, New ZealandPhone: 09-918-5330Website: www.wholesaleflowers.nzInsta: @freshcutflowerwholesalers  Don’t forget, if you like the way we are connecting the NZ Flower Farming Community, you can support our work by:·        Advertising in an episode·         Sponsoring an episode or a season of episodes or by·         Buying us a Coffee (making a donation) following this link https://coff.ee/flowerfarmersinnz