EPISODE · Mar 8, 2024 · 27 MIN
Buying Cycle cut to 50% by Reducing Buyer Friction: Natalie Marcotullio @ Navattic
from TLDR: The B2B SaaS Growth Podcast Recording · host Ishaan Shakunt
Less buying friction = Shorter sales cycleHow short, you ask?50% shorter, says Natalie (Head of Growth & Operations).I’m sure there are many best buying practices.But here are the 3 proven ones:Ungated product experience (interactive demo)Public pricingEasy demo schedulingNatalie spent 1 quarter solving each.She only bought 2 tools: Chili Piper and ClearbitIf you want to know her exact process, listen to this 28-minute podcast.Don’t miss this if you’re:SaaS companySales-ledYour demo scheduling process has friction.Hosted on Ausha. See ausha.co/privacy-policy for more information.
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Buying Cycle cut to 50% by Reducing Buyer Friction: Natalie Marcotullio @ Navattic
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