Buying into Change: Paul Rice on Fair Trade’s Global Impact

Join Becca for a fascinating conversation with Paul Rice, founder of Fair Trade USA and author of Every Purchase Matters. In this episode, Paul Rice reflects on his 26 years with Fair Trade USA and his passion for the movement’s mission to improve lives and protect the planet. He discusses how Fair Trade certification supports workers and farmers by providing funds for community projects like infrastructure improvements, and shares the evolution of Fair Trade USA’s “Fair Trade for All” approach. Paul talks about his decision to pass the baton to a new generation of leaders while continuing to advocate for Fair Trade through his new book. He also highlights the importance of innovation, particularly through technology like QR codes, in shaping the future of the movement. Finally, Paul shares his optimism about Fair Trade’s role in building a more ethical and sustainable future. Visit fairtradela.org/podcast for show notes and exclusive discounts.