Buying like it’s 2010: all chat, no charts

This week on all chat, no charts, we’re going back… 10–15 years.While the industry focuses on EVs and new car innovation, one segment is quietly booming - 10–15 year old cars.Marc and Emma unpack why this “ICE age” cohort is now the second most in-demand on Autotrader, driven by affordability, familiarity, and a strong sense of nostalgia.From the enduring appeal of classic hatchbacks like the Ford Fiesta and Volkswagen Golf, to rising prices (+9% year-on-year) and fast selling speeds, the data points to a clear opportunity for retailers.They also explore what this means for pricing strategies, stock decisions, and how to win buyers in an increasingly competitive online market.No slides. No dashboards. Just the signals that matter.