Buying Personas

Brylee Clelland of Traffika speaks to us about how to build the audience personas of the customers you're reaching and trying to reach, and how to use that information to improve your social media results in this episode of Social Media for Small Business. Listen to hear how to start creating profiles of your perfect cusotmers and where to look to find who is already in your network and their specific demographics, Show notes can be found at www.abn.org.au/smsb/persona