By Invitation Only: An Executive Briefing on TikTok and Why Its Ultimate Fate Matters

TikTok is the seventh most popular social-media app worldwide, with 100 million users in the U.S. alone. TikTok celebrities, such as Chef Vivian Aronson – with 20 million-plus likes on TikTok – have used the short-video platform to become highly successful internet entrepreneurs. But Chinese-owned TikTok is facing political headwinds, with India already banning the service and the United States threatening to do likewise. The future of TikTok is unclear. It might be acquired. It might be shut down. Or it might find another resolution to the crisis it is facing. In June, host and award-winning reporter Dean Rotbart hosted an invitation-only briefing — "Understanding TikTok and How It Can Turbocharge Your Sales" — featuring Vivian and other TikTok cognoscenti.  On this week's podcast, Dean shares a replay of that invitation-only panel and provides an up-to-the-minute postscript with Evan Morgenstein, a social media rainmaker and CEO, of multiple companies, including The Digital Renegades, The Food Renegades and CelebExperts. Whether or not you "TikTok," this week's podcast will prove invaluable when it comes to understanding what it takes to be a successful social media influencer and how companies can turn to TikTok and similar platforms to, indeed, turbocharge their sales. Don't miss our June 15th podcast, The Emerging Cold War Between the United States and China Explained, with guests Lingling Wei and Bob Davis, reporters for The Wall Street Journal. Photos: VIvian Aronson and Evan MorgensteinPosted: August 10, 2020Monday Morning Run Time: 1 hour 30 minutes