By Rosie Jane: Building an Award-Winning Clean Beauty Brand For All

Shortly before dropping out of high school, Rosie Jane Johnston unexpectedly found a love of the beauty industry. She spent some time as a celebrity makeup artist, but eventually found her passion for fragrance. By Rosie Jane is a clean, cool, everyday fragrance and bodycare brand dedicated to feeling good, smelling good and doing good.In today's episode, Rosie discusses the advantages and challenges of building a brand with financial constraints and how the original vision for By Rosie Jane has evolved.Rosie also gives insight into:The biggest changes in the industry as one of the first clean fragrance brandsHow By Rosie Jane communicates the brand's DNA of authenticity to customersThe brand's biggest winsThe importance of being available to consumers in-store and onlineYou'll also hear the brand's most effective marketing channel and what's next for By Rosie Jane.This episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co