By the Numbers: Making MarTech Work episode artwork

EPISODE · Jul 24, 2021 · 54 MIN

By the Numbers: Making MarTech Work

from DM Radio

Numbers don't lie, but making sense of your marketing metrics can be a real challenge. That's mostly because vendors for sales and marketing software use their own mechanisms for tracking engagement. And then there are the cloud platforms, which tend to change their policies without much notice. What's a marketer to do? Check out this episode of DM Radio, as host @eric_kavanagh interviews an all-star cast of experts: Auseh Britt, Terminus; Beth Gostanian, Vidmob; Steffen Schebesta, Sendinblue.

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By the Numbers: Making MarTech Work

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This episode was published on July 24, 2021.

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Numbers don't lie, but making sense of your marketing metrics can be a real challenge. That's mostly because vendors for sales and marketing software use their own mechanisms for tracking engagement. And then there are the cloud platforms, which...

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