BYOB 08 - Following your values isn't always easy

Rohan Kopfler is a man following his own path. From high school teacher to entrepreneur, hear how he made his mark in his industry doing it his way.As the owner of East Coast Kayaking, Rohan got started by purchasing an existing business rather than starting from scratch. We discuss how he has expanded his business by creating additional revenue streams through an online store, and how he has harnessed the power of video to make personal connections with his customers.Learn how Rohan cleverly accessed mentors around him to help him successfully face the inevitable challenges that arise when building a small business and why it is so crucial to be yourself, work hard and do what you love for a life and business on your terms.