BYOB 12 - From Building a Multinational Training Firm to Starting a Start-Up in Comedy.

Today on the podcast we have a laugh with Morry Morgan as we explore his entrepreneurial story and what led him to cofound a comedy school having never been a comedian himself.He shares his learnings from living and owning a business in China and how his teaching background and an on-stage technical failure lead him to create The School of Hard Knock Knocks.What is covered in this episode: How his entrepreneurial journey has led him to create a business around teaching comedy and being a 'bucket list ticker'. The impact going to China and leaving Australia had on his business journey. The challenges of running and owning a business in China. How you recover from storms can define you as an entrepreneur. Testing your product in a market where you are unknown. How an 'onstage fail' inspired him to learn the act of comedy. How experiencing a poor customer journey led him to start the School of Hard Knock Knocks. Understanding the impact that Key Opinion Leaders (KOLs) can have on the growth of your business. How podcasting helped Morry to reach KOLs in the comedy industry. The future focus of scaling up his business to different locations. How he is re-purposing his content across SHKKs social media. The importance of looking after his past students and how that helps with new referrals and word of mouth.