BYOB 15 - Why building a business brand is the opposite of building a personal brand

On this #BYOB episode we chat with Darren Taylor: author, speaker and CEO of  Taylor and Grace, a medium sized agency that invents or re-invents  brands for small and medium sized businesses.Darren shares his  story from being a regular employee and taking a marketing  apprenticeship to building his own branding business. He highlights the  importance of branding for a company, whether big or small, and how it  can make a business successful.What is covered in this episode: Services of Taylor and Grace The story of Darren’s previous jobs and education How Darren took the path less traveled, made a career shift in marketing and eventually started his own business His apprenticeship before starting Taylor and Grace Why Darren started his own business instead of getting another job His thoughts before he plunged into his entrepreneurship journey and how he prepared for it Andrew’s story of how he left his job to start his own business Darren’s business partner and how they decided to work on branding The reason why a company’s message is more important than the mode or medium it is delivered in How successful business branding for small and medium enterprises start Philosophy of Taylor and Grace Why a brand is important and why it is the first thing needed in building a company Examples of how Taylor and Grace helped 2 clients improve and build their brands The similarities and differences between company and personal branding Darren’s Book “Rebranding Branding”, the awards he won for it, and why he wrote it Advice to people starting a business 4 ways a brand can touch customers