BYOB 19 - Building your digital assets, what about Facebook and other social media?

In episode 19 I talk about all personal social media - Facebook, Instagram, YouTube, Pinterest, Twitter, etc. I exclude LinkedIn which is our primary business tool while everything else is optional.In this episode I cover: Why Facebook is a very attractive proposition and why it is the new world TV system Advertising in Facebook based on analytics 3 Types of Facebooks and the information you need to put in each of these Using Instagram for specific businesses and the need for amazing content to cut through Twitter as an amazing mechanism but is only good for certain things Why Snapchat is not relevant to the daily person and for a regular business Making YouTube an important repository of your videos and how it contributes to SEO How Pinterest helps drive traffic to your website and lead people to find your products