BYP 268: A Brand Building Conversation with Taylor Swift's Manager, Rick Barker

If you have something that could change and impact someone's life, it's your responsibility to find them. In this episode, Rick Barker is teaching us how. He is the former manager for Taylor Swift and played a key role in getting her to the level of success she has reached. Throughout our conversation, he's sharing killer strategies for social media and branding. He also explains how he would market someone like Taylor today, given all the new tools we have available to us. Rick is all about serving our audience before making them an offer. Tune in to hear more about:   What he told Taylor to do to sell 500,000 copies of her record The 3 R's What he would do with the tools available to the market today Doing what makes you different The best way to market online How to host amazing webinars Being real and personal with your audience How to use social media to differentiate yourself   Resources: Rick's website Rick on Facebook Rick on Instagram Rick on Twitter Rick's podcast   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/c/MikeKim    *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.   He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com