BYP 290: Avoid These SEO Mistakes (Especially If You Do NOT Have A Big Audience) with Robby Fowler

Truthfully, I haven't paid much attention to SEO (search engine optimization) over the years. My thinking was that my site would never get enough traffic to really warrant playing the SEO game. I could not have been more wrong. Robby Fowler joins me today and together we are going to unpack how we are trying to fix my SEO. The bottom line is that Google doesn't know which "Mike Kim" I am, and when Google is confused then I put myself in a position to confuse people who search for me. Tune in and you'll learn: Why you must think of yourself as an "entity" rather than just one site or person on the internet The surprising reason why I need to delete old blog posts from my site (even top-performing ones) Why I setup a "Google My Business" location-based account even though I am a digital nomad How I screwed up my blog categories on my site all these years (and what I'm doing to fix it) Why you should pay MORE attention to SEO if you have a smaller following, and not the other way around Connect with Robby: Robby's Brand ED Podcast Robby's Website Robby's Facebook Robby's Instagram Get Your Copy of You Are the Brand Today! We are officially underway with the You Are the Brand book launch, and if you pre-order today or buy any of the Coaching + Book Bundles, you are going to get some amazing bonuses! Get all the details at: youarethebrandbook.com Connect with Me on Social: Instagram LinkedIn Facebook Twitter YouTube   ***   EPISODE CREDITS:   If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com