BYP 54 - Mastering Multiple Brand Management

Some might consider this a "good" problem: having multiple, viable brands. But how do you deal with juggling more than one brand, especially if they're not closely related? This episode looks at some real-life examples of people managing multiple brands, and a few criteria you might be able to use in deciding whether you should narrow your focus or not. Mentioned in this episode: Jody Maberry Park Leaders Show Creating Disney Magic with Lee Cockerell Porn Free Radio Matt Dobschuetz Text 'BRANDYOU54' to 33444 to get a walkthrough that might help you decide what to do with managing multiple brands.