BYU Basketball POWER PLAY Over Utah State Scheduling a GENIUS MOVE or Total Mistake? Basketball Rivalry Renewed

The BYU Cougars are renewing their fierce rivalry with the Utah State Aggies, but the much-anticipated basketball series comes with a twist: no true home-and-home showdown. Jake Hatch dissects BYU’s strategic move to keep the first game in Provo’s Marriott Center and push the so-called “return” game to the neutral Delta Center in Salt Lake City. This setup stirs debate—does BYU’s insistence on avoiding the Spectrum in Logan signal a new era of Big 12 leverage, or is it a missed opportunity for testing the mettle of young stars like Bruce Branch III? With a 10-game win streak over the Aggies since 2013, the Cougars show their dominance, but the absence of a true road game raises questions about player development in high-pressure environments. Money talks in college basketball, and both programs stand to gain financially from a split-ticket arrangement at the 19,000-capacity Delta Center, as highlighted by Jake Hatch. More seats mean more revenue, crowd energy, and broader reach for the rivalry—but at what cost to tradition and home-court intrigue? The conversation doesn’t stop at Utah State; Jake Hatch advocates for expanding BYU’s non-conference schedule with more in-state clashes, including matchups with UVU, Weber State, Southern Utah, and Utah Tech. The goal: keep the non-conference slate compelling and let local fan bases rally around familiar faces, instead of scheduling lesser-known opponents for “money games” that lack excitement and history. Will Kevin Young’s leadership and BYU’s assertive scheduling philosophy rejuvenate the local hoops scene and help the Cougars prepare for the rigors of Big 12 play? Can the Cougars’ approach of dictating terms while embracing local rivalries set a winning formula for both financial success and on-court development? Jake Hatch provides a passionate, insightful look at how regional rivalries and smart scheduling could shape BYU’s basketball trajectory as they aim to extend their dominance over the Aggies and maximize fan engagement heading into a new season. Support Locked On Cougars: Follow & Subscribe on all Podcast platforms and on YouTube! Join the NEW Locked On Cougars Everydayer Club by clicking here! If you never miss an episode, it’s time to make it official. Join the Locked On Everydayer Club and get ad-free audio, access to our members-only Discord, and more — all built for our most loyal fans. Click here to learn more and join your team’s community: https://lockedonpodcasts.com/everydayerclub Jake Hatch brings you daily coverage of the BYU Cougars with the Locked On Cougars Podcast. Locked On Cougars brings BYU fans the latest news and comprehensive coverage when it comes to the BYU football and basketball programs as well as a look at the other teams in the BYU athletic department. Jake gives you his unique insights and insider information about the Cougs as they continue "on the trail to fame and glory" every weekday, along with interviews with players, coaches, experts, and alumni that you will not find anywhere else. SUPPORT US BY SUPPORTING OUR SPONSORS FanDuel - Today's episode is brought to you by FanDuel.Right now new customers can bet just five dollars and get two-hundred and fifty dollars in bonus bets if your first bet wins.Visit https://FANDUEL.COM to get started — Play Your Game  Indeed - Listeners of this show get a $75 Sponsored Job Credit to help give your job the premium placement it deserves at http://Indeed.com/podcast Rugiet - Get 15% off your treatment → https://rugiet.com/lockedonnhl. Rugiet - Performance medicine for men FANDUEL DISCLAIMER: 21+ in select states. First online real money wager only. Bonus issued as nonwithdrawable free bets that expires in 14 days. Restrictions apply. See terms at sportsbook.fanduel.com. Gambling Problem? Call 1-800-GAMBLER or visit FanDuel.com/RG (CO, IA, MD, MI, NJ, PA, IL, VA, WV), 1-800-NEXT-STEP or text NEXTSTEP to 53342 (AZ), 1-888-789-7777 or visit ccpg.org/chat (CT), 1-800-9-WITH-IT (IN), 1-800-522-4700 (WY, KS) or visit ksgamblinghelp.com (KS), 1-877-770-STOP (LA), 1-877-8-HOPENY or text HOPENY (467369) (NY), TN REDLINE 1-800-889-9789 (TN) Follow the Locked On Cougars podcast on Facebook, Instagram and Twitter to stay up-to-date with the latest with regards to the podcast and BYU sports news. Please remember to subscribe, enable notifications, rate and review the show. If you are interested in advertising with Locked On Cougars or the Locked On Podcast Network, please email us at [email protected]. Part of the Locked On Podcast Network – Your Team. Every Day. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.