BYU Source Just ADMITTED how ESPN made Cougars a MONSTER!

**Is BYU becoming the biggest brand in the Big 12?** Jim Williams recently argued that BYU's decade-long partnership with ESPN laid the foundation for the Cougars' rise, and in this video, we break down why that relationship may have changed the future of BYU football forever. If you're thinking about going to Provo, Utah Valley, or BYU - check out https://www.utahvalley.com for more information! Things to do in Utah Valley & Provo: https://www.utahvalley.com/blog/post/byu-150/ Subscribe to the Podcast Feed: Apple: https://podcasts.apple.com/us/podcast/big-12-football-addiction/id6790216437 Spotify: https://open.spotify.com/show/033OsgNFvRBkj9FBSfPpfD Sign up for PrizePicks with code: HMA and get $50 in lineups instantly when you play your first $5+ lineup! https://link.prizepicks.com/LME0/PITTINGER From BYU's decision to leave the Mountain West and embrace football independence in 2011 to joining the Big 12, we examine how ESPN helped transform the Cougars into a nationally recognized program. We'll also discuss BYU's rapidly growing athletic department valuation, rising football revenue, recruiting momentum, national television exposure, and why many believe the Cougars are on track to become one of the most valuable brands in college football. Jim Williams deserves full credit for the research and historical context that inspired this discussion, and we'll expand on his analysis to explore what it all means for BYU moving forward. **Topics Covered:** * BYU football and ESPN's historic partnership * Why football independence worked for the Cougars * BYU's rise in the Big 12 * Athletic department valuation and revenue growth * BYU recruiting momentum * College football conference realignment * The future of the Big 12 * Could BYU become the conference's biggest football brand? Do you think BYU will become the top brand in the Big 12, or does another program still hold that title? Let me know your thoughts in the comments! #BYU #BYUFootball #Big12 #Big12Football #CollegeFootball #CFB #BYUCougars #ConferenceRealignment #ESPN #FootballRecruiting Follow us on social media here: https://x.com/cfbaddiction & https://x.com/tj_pittinger!