C-Suite Conversations: Operating in a Purpose-driven Cult...

What this episode covers

IRI’s Growth Insights C-Suite Conversations feature notable leaders talking about the future of CPG, retail and media. Our newest installment features Mark Smucker, CEO of The J.M. Smucker Co. He is the fifth-generation leader of the Orrville, Ohio-based Fortune 500 company. In this exclusive interview, Smucker speaks with IRI CEO (and Smucker board member) Kirk Perry. They discuss the company’s rich family history, Smucker’s teaching experience and how it shapes his leadership approach, and the company’s latest product and brand innovations. Smucker also discusses the marketing transformation that accompanied Jif’s bold shift from “Choosy Moms Choose Jif” to creative featuring rapper Ludacris. He shares his keys to creating an inclusive, diverse organization in a small Midwestern town. And he concludes with a focus on Smucker’s purpose and its hybrid work model that aims to nurture a strong yet flexible company culture.

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Frequently Asked Questions

How long is this episode of Circana Unpacked?

This episode is 35 minutes long.

When was this Circana Unpacked episode published?

This episode was published on August 1, 2022.

What is this episode about?

IRI’s Growth Insights C-Suite Conversations feature notable leaders talking about the future of CPG, retail and media. Our newest installment features Mark Smucker, CEO of The J.M. Smucker Co. He is the fifth-generation leader of the Orrville,...

Can I download this Circana Unpacked episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.