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CAC Calculation and Multiple GTM Strategies

EPISODE · Oct 17, 2023 · 2 MIN

CAC Calculation and Multiple GTM Strategies

from SaaS Metrics School · host Ben Murray

 In episode #96, I address our core CAC calculation when we have different product lines and different go-to-market (GTM) strategies. We can’t blend these together when calculating customer acquisition costs. - What is CAC? - What is GTM - How do I calculate CAC? Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe Subscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page SaaS Metrics courses here: https://www.thesaasacademy.com/ Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

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CAC Calculation and Multiple GTM Strategies

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