Cache Walker: "I'm Building A Reference Program That Negates The Need For References"

What if the best reference call is the one you never have to schedule?Cache Walker, Director of Customer Marketing at Trellix, has been asking that question (and building the answer).In this episode, Cache walks through how Trellix is creating a customer evidence program that gets proof into the hands of sellers faster, with less pressure on the advocates who've already done their customers a solid.aSurveys, reviews, sales training, and yes, even Reddit. It's all fair game when your job is making sure the right proof point lands at the right moment in a deal.This one's for the customer marketers who are tired of being the reference desk, and ready to become the team that brings proof to the whole business.--Thanks for joining us at The Outpost. Mosey on over to userevidence.com/outpost, where your peers are sharing their best customer marketing and advocacy plays in live sessions every other week. To learn more about how UserEvidence helps B2B marketing teams manage evidence, advocates, and references all in one place, check out userevidence.com