Cadbury: A Glass and a Half of Effectiveness with David Clement (Cadburys) and Geth James (VCCP)

In this episode, Dom uncovers the ingredients that go into making Cadburys marketing some of most effective on planet earth, with Cadburys VP Marketing GB David Clement, and VCCP Group Director of Planning Geth James. In this episode discover:· Why Cadburys pivoted from the famous ‘Gorilla’ – to even bigger success· How a single qualitative insight can deliver hundreds of millions of extra revenue· A top example of how to brief a creative agency· How to know great work when it’s presented· Why it’s better to focus on collaboration than creativity· Why the UK’s No1 Xmas campaign‘ Secret Santa’ works because it does everything wrong· What marketers can learn from Jimi Hendrix and trance music·The effectiveness elements that create an IPA Effectiveness Grand Prix and Silver winner Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published May 2, 2025

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Cadbury: A Glass and a Half of Effectiveness with David Clement (Cadburys) and Geth James (VCCP)

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