Café Aroma

Bernadette Gerrity is the granddaughter of Café Aroma's founder, Rogelio "Roy" Montes De Oca, and is currently steering the brand into its most vibrant chapter yet. With a professional background spanning marketing, fashion, and psychology, plus a Level 2 Sommelier certification, Bernadette brings a unique, lifestyle-driven lens to the coffee industry. While staying deeply rooted in the humble, entrepreneurial spirit her grandfather established six decades ago, she is evolving Café Aroma into a modern cultural staple. By leveraging her passion for world-class event planning and hosting, Bernadette is moving the brand beyond the shelf and into the heart of the community. From buzz-worthy cultural activations to innovative cross-category fashion integrations, she is proving that a heritage coffee brand can be as trendy and social-media-forward as it is traditional and authentic. Inside the Episode: How Bernadette honors her grandfather's humble roots while scaling the brand for a modern, digital-first audience. Integrating fashion, psychology, and event hosting to create high-impact brand activations that go beyond the beverage. The strategy behind using high-energy events and "soiree style" hospitality to build a loyal, modern following. Shop here! This podcast episode was made possible by Glimpse — the AI-powered deduction management tool helping CPG brands recover lost revenue from invalid retail deductions. With in-house experts and custom-built AI, Glimpse saves founders time, money, and countless hours so they can focus on scaling. Try it free for 30 days at tryglimpse.com/trial.