EPISODE · Mar 28, 2024 · 6 MIN
财新周刊 | Tik Tok最后的可能性还有哪些
from 听懂财新周刊封面文章 · host www.caixin.com
一切都被打得措手不及。来自美国的这一轮政治风暴，其猛烈和迅速程度都大大超出TikTok及其母公司字节跳动的心理准备。 刚刚半年前，TikTok在美国打通电商TikTok Shop交易链路，努力凸显商业角色；平台商品交易总额（GMV）不到四个月就增长到近12亿美元，2024年市场看高至200亿美元之上。而在过去的一年，美国政界针对TikTok提起过八次提案，最终都未掀起太大的水花。尽管2024年是美国下届政府的决选之年，TikTok内部对面临更有挑战性的“监管敏感期”也有预期，但绝未料到今日局面之严峻。
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