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EPISODE · Sep 3, 2021 · 11 MIN
[Caixin Global] China’s Gen-Z Inspires Homegrown Beverage Makers
from China Stories
A shift in interest among China’s younger generation toward homegrown products and a desire to lead healthier lifestyles opened the door for more local brands to challenge big international names such as Coca-Cola and Starbucks, fueling investor interest in startups and inflating valuations.Read the article by Guo Yingzhe and Shen Xinyue: https://www.caixinglobal.com/2021-07-29/n-depth-chinas-generation-z-inspires-homegrown-beverage-makers-to-take-on-coca-cola-101747738.htmlNarrated by Kaiser Kuo.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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A shift in interest among China’s younger generation toward homegrown products and a desire to lead healthier lifestyles opened the door for more local brands to challenge big international names such as Coca-Cola and Starbucks, fueling investor interest in startups and inflating valuations.
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[Caixin Global] China’s Gen-Z Inspires Homegrown Beverage Makers
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