Cake Pricing Controversies No One Talks About. Thinking out loud about pricing in our cake industry.

Why are custom cakes still being compared to supermarket sheet cakes? And why do some of us still undercut our own worth? Or should I say, don´t do the math?Bad pricing kills a business, any business, and our cake businesses, either home-based or storefront, are no exception. I won't hide behind the buttercream, and I won't tell you how much to price, but you can bet I will say what many of us are thinking.Welcome to another episode of No Icing- Cake Talk UnfilteredStay in touch at: ⁠www.theartcakecoach.com