Cakes by Ashton: Turning Food Allergies into Inspiration

In this episode of Tourism Tuesday - Shenandoah County edition - Valley Today host Janet Michael visits Cakes by Ashton in Strasburg, Virginia. Joined by co-host Kary Haun from Shenandoah County Tourism, the duo sits down to talk with Ashton Simmers, the passionate owner and baker behind Cakes by Ashton. The bakery, known for its pink interior and cute decorations, offers a fully vegan and nut-free menu inspired by Ashton's personal story and mission. From her beginnings as a home-based baker, Ashton shares how her son Landon's severe food allergies motivated her to create allergy-friendly treats, leading her to culinary school and eventually to opening her own storefront. Ashton's menu is extensive, offering everything from dessert bars and cupcakes to ice cream and custom wedding cakes. "Just about anything you get at a regular bakery, with the exception of cheesecake, because I haven't perfected my recipe yet," Ashton shares. Her products are free from animal products and nuts, welcomed by those with food allergies and those who choose a vegan lifestyle. Weekly rotations of flavors and a presence at local events keep her connected with a wide customer base. Ashton discusses the challenges and rewards of expanding from a home-based business to a brick-and-mortar store. Using her entire savings to open her shop, she emphasized both the nerve-wracking and exhilarating aspects of this journey. The store, which includes a cozy seating area and a small gift section, has become a must-visit in Strasburg. Janet and Kary wrap up their visit discussing the local business scene in Shenandoah County, highlighting the charm and accessibility of small towns like Strasburg. They note ongoing community events such as Wander Woodstock, which promotes local businesses with themed nights and live entertainment. As they chat, they encourage listeners to explore these neighborhoods and support small, locally owned shops that contribute to the unique character of the region. Whether you're planning an event that needs catering or simply want to enjoy a delectable treat in a friendly, inclusive environment, Cakes by Ashton is a name to remember. For those eager to try her offerings or order custom treats, Ashton can be contacted via Facebook Messenger or through her website, cakesbyashton.com.