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Califia Farms Wasn't Supposed to be Milk - Now it's an Empire

EPISODE · Apr 7, 2026 · 22 MIN

Califia Farms Wasn't Supposed to be Milk - Now it's an Empire

from Predicting The Turn w/ Dave Knox · host Dave Knox

When there wasn’t enough fruit to make a juice business viable, Califia Farms co-founder Greg Steltenpohl looked out the window of his Central Valley factory and noticed something: demand for almond milk was quietly exploding. That pivot—from citrus to almonds—transformed a struggling startup into one of America’s leading plant-based beverage brands, with products in more than 20,000 stores nationwide. Now CEO Dave Ritterbush, the former Quest Nutrition chief who guided that company to a $1 billion acquisition, is placing new bets on organic lines, nutrient-dense formulations, and a foodservice strategy built not on retailers but on baristas.

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Califia Farms Wasn't Supposed to be Milk - Now it's an Empire

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