California Built a Delete Button for Your Data - Here's How It Works (Cal Privacy Interview)

California created a free service that deletes your personal information from over 600 registered data brokers. Tom Kemp, Executive Director of the California Privacy Protection Agency (Cal Privacy), breaks down how the DROP system actually works, why data brokers face fines of up to $40 million a day for non-compliance, what to do if you live outside California, and more.🔗 SOURCES & LINKS• Cal Privacy: https://cppa.ca.gov• DROP: https://privacy.ca.gov• California Safe at Home Program: https://www.sos.ca.gov/registries/safe-home🔎 RELATED VIDEOShttps://youtu.be/CWi82YljpPwhttps://youtu.be/DlLl3CZoyKM📨 Stay ahead of the news without doom-scrolling. Surveillance Report covers what matters in privacy, security, and digital rights. Weekly, free: https://techlore.tech/#/portal/signup🔐 MORE FROM TECHLORE• Test your privacy & security gaps: https://quiz.techlore.tech/• Close the gaps with the right tools: https://tools.techlore.tech/• Compare dozens of VPNs side by side: https://vpn.techlore.tech/• Learn everything from the ground up: https://techlore.tech/go-incognito-course/• Support Techlore, Join our Signal Group: https://techlore.tech/support/⏱️ TIMESTAMPS00:00:00 INTRO00:01:44 CPPA VS. CAL PRIVACY00:02:52 TOM'S BACKGROUND00:04:39 CAL PRIVACY RELATIONSHIP WITH BIG TECH00:07:38 CAL PRIVACY INSPIRATION00:12:23 THE PRIVACY PARADOX00:15:15 CALIFORNIA'S APPROACH VS. OTHERS00:18:04 UPCOMING BROWSER REQUIREMENTS00:19:15 DELETE REQUEST AND OPT-OUT PLATFORM (DROP)00:26:08 HOW DROP WORKS00:28:05 DROP VS. DATA REMOVAL SERVICES00: 37:14 WHO RUNS THE DROP TECH?00:39:43 DATA SECURITY & INFRASTRUCTURE00:46:14 LEAVING OR CUSTOMIZING DROP00:46:46 TIMING00:47:33 DATA BROKER REGISTRY00:49:41 DATA BROKER REACTION00:51:36 WHY IS THIS RETROACTIVE?00:54:45 HOW TO ADVOCATE WHERE YOU ARE00:57:50 FEDERAL PRIVACY REGULATION01:00:12 HOW TO UTILIZE YOUR RIGHTS & TOOLS01:04:14 FINAL THOUGHTS#databrokers #dataremoval #digitalprivacy...https://www.youtube.com/watch?v=1t3sueQMNQE